"Whatever work you do, if you transform it into art, you will probably discover that you have become an interesting person to others and not an object. This is because your decisions, made with Quality in mind, change you as well. Better yet: not only do they change you and the work, but they also change others, because Quality is like a wave. That Quality work you thought no one would notice is indeed noticed, and whoever sees it feels a little better: they will probably pass this feeling on to others, and in this way Quality will continue to spread."— Robert Pirsig
Quality is like a wave and it inspires us in what we do. We are an AI boutique.
Usually, when we start a collaboration (with internal collaborators or third-party partners), it is the beginning of something lasting.
Where We Are #
Trieste, the city of science: quality of life and competitive advantage.
Quality of life
Trieste, in Friuli Venezia Giulia, is a city that offers the possibility of enjoying **the sea and the mountains** all year round. It is the right place to grow a team that welcomes and values diversity: Trieste is a city with a deeply **international and multicultural** character.
City of science
Friuli Venezia Giulia was the first Italian region to be classified as a **Strong innovator** by the OECD. Trieste hosts **30 national and international research and high-level training centers** (ICGEB, ICTP, OGS, ELETTRA, University, etc.). Trieste is the European city with the **highest density of researchers** (37 per 1,000 workers).
In the heart of Europe
Trieste is at the center of Europe. The **Porto Franco di Trieste** is an Adriatic port located in Trieste, Italy: the most important commercial port in Italy and the 8th port in the European Union. The distance between Trieste and Milan is the same as that between Trieste and Vienna, Bratislava, Budapest, and Munich.
Do you want to know more about how we can help your company?
Some Important Moments #
Some episodes that tell a bit of our story: from the birth of the company to the events that have marked our journey, to moments of daily life.
The birth of HTX
The first step: the foundation on January 10, 2024, with the draft of the first logo (generated with AI). The vision was clear: to bring AI to Italian SMEs.
HTX admitted by Microsoft
In May 2024, HTX was admitted to the Microsoft Founders Hub, which offers a contribution in services worth **$150,000**.
HTX: 70k€ grant
In June 2024, the Friuli Venezia Giulia Region informed HTX that the project on private AI for companies is supported with a grant of **€70,000**.
HTX: 50k€ seed funding
In October 2024, HTX's research and development activity is supported by a private investment of **€50,000**.
HighEST Lab: HTX presents together with Reply
At the inauguration of the HighEST Lab, HTX presents together with Reply DIANA, the grant hunter. The **Minister of University and Research Anna Maria Bernini** was present at the meeting.
HTX: 1k€ SME fund
In March 2025, the official HTX brand is registered at the European level thanks to the contribution of the SME Fund for **€1,000**.
HTX at the inauguration of the new Data Center
On March 28, 2025, we talked about Private AI at the inauguration of the BIC Incubatori FVG Data Center. A very attended opening event and the special endorsement of the **Vice President of the Friuli Venezia Giulia Region**.
HTX at SMAU Paris 2025
In April 2025, HTX was selected to represent the Friuli Venezia Giulia Region at SMAU at the **Station F** in Paris. We had the honor of welcoming the **Vice Minister of the Ministry of Enterprises and Made in Italy** to our stand, with whom we discussed the future of private artificial intelligence solutions.
HTX invited to the Sole 24 Ore Business School
In June 2025, invited to speak about Artificial Intelligence and Machine Learning at the prestigious Sole24ore school, for the Master in Health, Pharma, and Biomed.
HTX among the 30 startups selected for Startup Marathon
In October 2025, BIC Incubatori FVG - where we have been present since September - decided to nominate HTX among the 30 most innovative startups in Italy.
Private Chat AI among the best PR FESR projects of the FVG Region
In November 2025, the **representative of the European Commission for FESR projects Joanna Olechnowicz**, and the officials of the Central Directorate of Finance of the Autonomous Region of Friuli Venezia Giulia came to know the Private Chat AI project.